📘 Tide Dictionary: Core Concepts

A reference guide to essential modules and systems within the Tide platform.

Index

ERP

CMS

DAM

CRM

PIM

RESOURCES

HUB

ACCOUNTANCY CONNECT

SEARCH & BOOK


🧠 ERP – Enterprise Resource Package

What it is: The operational core
What you do here: Manage contracts, pricing, product logic, and availability
Example: Set the base price for a hotel room or manage a supplier's contract


🌐 CMS – Content Management System

What it is: This module controls what appears on your website, brochures, and other public channels - without needing any technical coding skills.
What you do here: Edit descriptions, images, and marketing copy
Example: Write a romantic getaway description for a Paris hotel


🗂 DAM – Document Management System

What it is: Central file storage
What you do here: Upload PDFs, contracts, images, Excel files
Example: Save your signed supplier agreement or a photo from a hotel inspection


👥 CRM – Customer Relationship Management

What it is: Your client and partner hub
What you do here: Track agents, customers, and interactions
Example: See what a travel agent booked last month and assign follow-up tasks


🏗 PIM – Product Information Management

What it is: Product builder
What you do here: Configure services, seasons, pricing rules
Example: Set up an excursion with different price blocks for peak and low season


📅 RESOURCES – Internal Planning

What it is: Task and resource planner
What you do here: Assign internal work, track progress
Example: Schedule a content update or set a deadline for a product shoot


🔗 HUB – Realtime API Connector

What it is: Your link to external suppliers
What you do here: Enable live product search and booking via third-party APIs
Example: Book a hotel in Spain from your integrated supplier account


💼 ACCOUNTANCY CONNECT

What it is: Finance bridge
What you do here: Sync bookings with external accounting tools (e.g., Exact Online)
Example: Automatically send invoices and booking data to your finance team


🔍 SEARCH & BOOK

What it is: Booking search engine
What you do here: Search and book internal and external products
Example: Find a hotel in Rome and book it directly in a dossier or from the website